309 S. Ashley, also known as the Kline Lot, is a city-owned lot on the northeast corner of Ashley and William. This 53,288 SF (1.22-acre)site is currently a 143-space surface parking lot managed by the Downtown Development Authority (DDA) as a paid lot. Additional public parking is provided on-street, on the surface lot at First and William, and in the 4th and William Structure two blocks to the east. Key adjacent uses include the Main St and Liberty St businesses and the William St bike lane.
This site has been studied as part of previous efforts,most notably the Connecting William Street plan which included five city-owned sites in the downtown. The plan calls for development that would enhance Main Street as a regional entertainment, retail, and business destination and increase foot traffic and create pedestrian connections from the Old West Side to downtown and Main Street. The study also noted the potential for multiple buildings on the site.
The site is currently zoned D1, Downtown Core District. D1 zoning allows for a maximum building height of 180 feet and a Floor Area Ratio (FAR) of 900% with affordable housing premiums. The development is subject to secondary street frontage requirements and Main Street Character Overlay District. Due to the large scale of the site, the goal of this process is to come to a greater consensus around the site and building strategy and explore impacts to the urban fabric. Future development could take the form of one or more buildings, with a variety of on-site and off-site parking strategies. All options would retain the service alley behind Main St and provide for an active ground floor along Ashley.
The city is subsequently working on a downtown parking analysis and downtown housing market study. The results of those studies will be integrated with community feedback in December 2020 report out.